From our earliest days, NASCAR has been more than a sport. We were built in communities by families and fans who came together not just for the thrill of racing, but for the sense of connection that racing creates.
Although we are building on great foundations, we know that NASCAR IMPACT represents the beginning of a new journey.
Our purpose is clear: to harness the thrill and platform of NASCAR racing to drive a better world. Our mission is simple but powerful: to meet the evolving needs of our communities so that NASCAR racing and our fans can thrive today and for years to come.

























