NASCAR IMPACT
NASCAR IMPACT

2025 Report

Driven by purpose, united by impact.

NASCAR’s inaugural impact report: how the sport is building community, protecting the places we race and sparking the next generation of STEM talent — on the track and beyond.

Introduction

Introduction

Driven by Purpose, United by Impact

From our earliest days, NASCAR has been more than a sport. We were built in communities by families and fans who came together not just for the thrill of racing, but for the sense of connection that racing creates.

Although we are building on great foundations, we know that NASCAR IMPACT represents the beginning of a new journey.

Our purpose is clear: to harness the thrill and platform of NASCAR racing to drive a better world. Our mission is simple but powerful: to meet the evolving needs of our communities so that NASCAR racing and our fans can thrive today and for years to come.

Steve O’Donnell, NASCAR President

Together with our racetracks, teams, drivers, partners and fans, we will continue to make a difference – on the track and beyond.

Steve O’Donnell

NASCAR President

NASCAR fans and community
NASCAR fans and community
NASCAR fans and community
NASCAR fans and community
NASCAR fans and community
Introduction

Our National Footprint

Since 1948, NASCAR has grown from a regional sport into a national platform with fans in every corner of the country. Today, we own and operate 15 racetracks and bring major events to more than 30 markets annually, creating deep ties to the communities where we live, work and race.

NASCAR has more than 1,400 employees across its organization, all part of an industry that requires tens of thousands of working professionals to make our sport go.

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racetracks owned & operated

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markets annually

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employees

Tap a location to explore its stories

Map of NASCAR racetracks, offices and events across the U.S.
Introduction

Our Approach

Community Building

Investing to strengthen the communities where we live, work and race

Volunteerism

Empowering our people to serve so NASCAR employees can collectively volunteer 100,000 hours by 2030

Youth Engagement

Serving the needs of young people through The NASCAR Foundation and Boys & Girls Clubs of America

Military Support

Uplifting the military community by addressing the challenges faced by veterans and service members

Healthy Environments

Fostering a more sustainable motorsport industry to protect the places we love now and for future generations

Energy

Embracing clean energy to achieve net zero carbon operating emissions across all owned facilities and assets by 2035

Waste & Circularity

Implementing comprehensive waste reduction plans across all NASCAR events by 2030

Carbon Measurement

Leading the way by publishing the sport’s first full carbon reduction plan by 2030

STEM Excellence

Sparking interest and enabling success in science and technology through life-changing opportunities in motorsports

Education & Experiences

Driving access to STEM education through the exciting lens of NASCAR racing

Opportunities

Fostering career pathways and opportunities for skilled STEM professionals across our industry

Innovation

Leveraging NASCAR’s innovative technologies to drive STEM relevance in our communities

Community Building

Investing to strengthen the communities where we live, work and race

Youth Engagement

Where Racing Meets Community

From the beginning, NASCAR has been shaped by the communities that welcomed racing into their lives. Tracks became gathering places, families became fans, and a shared sense of purpose became the heart of our sport. That spirit still drives us today.

Our commitment to community is rooted in the France family’s legacy of service. A legacy carried forward through The NASCAR Foundation, which has directed over $50 million toward youth health and well-being. It’s reflected in how we honor those who serve, from “600 Miles of Remembrance” at the Coca-Cola 600 to ongoing support for veterans and their families.

And when a crisis strikes, the NASCAR industry steps forward. In the wake of Hurricane Helene, tracks became major relief hubs and anchors for the communities we proudly call home.

Through Employee Resource Groups and partnerships that make the sport more accessible to all, we’re also building belonging within our industry.

NASCAR’s impact reaches far beyond racing — because our strength has always come from the people and places that fuel our journey.

Youth Engagement

The NASCAR Foundation: Continuing a Legacy of Compassion

Founded in 2006 by the late Betty Jane France, The NASCAR Foundation was created to improve the lives of children in need across racing communities. Guided by her spirit of care and compassion, the Foundation has become one of the sport’s most enduring symbols of service — combining the passion of NASCAR fans with a mission to deliver hope and healing.

Since its inception, The NASCAR Foundation has impacted more than 1.7 million children and donated more than $50 million to programs and services supporting children’s health and well-being.

As the Foundation celebrates its 20th anniversary in 2026, it continues to carry forward the France family’s legacy of giving through its signature programs.

$0+ MILLION

Donated to programs and services supporting children’s health and well-being

0.0 MILLION

Children impacted since inception

15 more stories in this chapter

  • →Betty Jane France Humanitarian Award
  • →Speediatrics Fun Day Festivals
  • →Boys & Girls Clubs of America
  • →In the Driver’s Seat with NASCAR and Boys & Girls Club Alum Mia Morrison
  • →Story Spotlight: Phoenix Pit Stop
  • →Honoring Service and Sacrifice at the Coca-Cola 600
  • →Honor and Remember
  • + 8 more

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Healthy Environments

Fostering a more sustainable motorsport industry to protect the places we love now and for future generations

Energy

Healthy Environments

We want to protect the places we love now and for future generations. Over the past three years, we analyzed the emissions across our business and put strategies in place across NASCAR race cars, events and facilities to:

Reduce energy consumption and power our business with cleaner energy

Decrease waste sent to landfill and encourage circularity

Educate and inspire others

We have made exciting progress across these fronts but know there are still opportunities to continually improve and areas where we need to scale efforts.

Get up to speed

Circularity means keeping products and materials in use for as long as possible by sharing, reusing, repairing and recycling them.

Energy

Race Cars

In 2023, NASCAR set a goal to achieve net zero operating emissions by 2035. Simply put, this goal applies to the fuel and electricity we consume in our operations at NASCAR-owned racetracks and league offices. Over the next 10 years, we need to reduce the energy we consume as a business and significantly increase our use of cleaner, more renewable energy sources across: Race Cars, Events and Facilities.

In 2024, NASCAR and ABB united to accelerate the electrification transition. As a founding partner of NASCAR IMPACT, ABB brings decades of experience to help us transform core operations in pursuit of our 2035 goal.

Get up to speed

Achieving net zero operating emissions means cutting our emissions. Visit the Carbon Measurement section to learn more about this goal.

ABB — Official Electrification Partner of NASCAR

16 more stories in this chapter

  • →Race Cars: Inspiring Innovation
  • →Events
  • →Generators
  • →Electric Vehicle (EV) Chargers
  • →Facilities
  • →Renewable Energy
  • →Reducing Energy Consumption
  • + 9 more

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STEM Excellence

Sparking interest and enabling success in science and technology through life-changing opportunities in motorsports

Education & Experiences

STEM Excellence

At NASCAR, STEM Excellence means using science, technology, engineering and math to drive innovation on the track and beyond. Through immersive classroom programs, hands-on learning and industry partnerships, NASCAR connects young people to the real-world science behind stock car racing.

In addition, innovative technologies like safety engineering pioneered by industry professionals are driving STEM relevance in our communities. Together, these efforts embody NASCAR’s commitment to inspire the next generation, expand access to STEM careers and power progress across the sport.

Get up to speed

At NASCAR, we are all about STEM Excellence. According to the US Bureau of Labor Statistics, STEM occupations are projected to grow by about 8.1% from 2024 to 2034, compared with only 2.7% growth for non-STEM occupations. That means STEM job growth is projected to be about 3x faster than other jobs.

Young fan at a STEM event
Education & Experiences

Planting Roots Through Education: NASCAR’s STEAMFest in Chicago

When NASCAR brought racing to Chicago’s streets, the goal was clear: to build lasting community connections. This commitment resulted in STEAMFest, a robust new partnership with Chicago Public Schools (CPS) and the Field Museum. Since 2023, STEAMFest has engaged 70,000+ STEM/STEAM school students in classroom-based NASCAR design challenges. Students across all grade levels use creativity, problem-solving and collaboration to tackle racing-themed engineering problems.

In 2025, NASCAR Cup Series Champion Ryan Blaney was joined by race team engineers to cheer on 600+ finalists in the championship round at the Field Museum, where students competed in build-and-test challenges to win tickets to NASCAR’s Chicago Street Race Weekend.

Students at STEAMFest

7 more stories in this chapter

  • →NASCAR’s Commitment to Classroom Innovation
  • →NASCAR Hall of Fame: Where Legacy Meets Learning
  • →STEM at the Racetrack
  • →Richmond Raceway & Amazon
  • →Inspiring the Next Generation: IMSA & STEM
  • →Exploring Careers: NASCAR’s Campus Lab Program
  • →NASCAR’s Safety Engineering Team

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Industry Spotlight

Industry Spotlight

Partnering for a Stronger Future

Creating a positive impact has always been at the heart of NASCAR. Our sport was built on the strength of the places that fuel us—the towns and cities where we compete, where our tracks and teams are rooted, and where our fans call home.

That connection drives a shared responsibility across the entire NASCAR industry to support, uplift and invest in the people and communities that make our work possible.

Every day, our tracks, teams, drivers and partners are showing up for their neighbors, leveraging their platforms to create meaningful, lasting change.

Cup Series cars racing
Partnering for a Stronger Future
Partnering for a Stronger Future
Partnering for a Stronger Future
Partnering for a Stronger Future
Industry Spotlight

Remembering Greg Biffle: Champion on the Track, Hero in the Community

Greg Biffle was more than a champion driver — he was a respected and beloved member of the NASCAR family, known for his integrity, compassion, and service to others.

Over a distinguished career, his talent and determination earned championships in the NASCAR O’Reilly Auto Parts Series and NASCAR CRAFTSMAN Truck Series, along with multiple victories in the NASCAR Cup Series. He raced with grit, earned the respect of his competitors, and built a lasting connection with fans across the sport.

Greg’s impact extended far beyond racing. After devastating floods caused by Hurricane Helene in Western North Carolina, he acted without hesitation, using his own aircraft, equipment, and resources to deliver supplies, rescue residents and support relief efforts in isolated mountain communities. He did so quietly and selflessly, driven simply by the belief that helping others mattered.

NASCAR mourns the loss of Greg, his wife Cristina, daughter Emma, son Ryder, Craig Wadsworth, and Dennis and Jack Dutton. Our deepest condolences are with their loved ones and all who were touched by Greg’s remarkable life.

Greg represented the very best of NASCAR. His generosity and commitment to service remain a powerful reminder of how our sport can make a difference beyond the track.”
Greg Biffle celebrating a win
Greg Biffle with community members

Photos courtesy of Greg Biffle Facebook page

6 more stories in this chapter

  • →Speedway Children’s Charities: Fueling Hope, Changing Lives
  • →Ford Performance – Driving 4 a Difference
  • →Giving Hope to Families: The Bundle of Joy Fund
  • →The Checkered Flag Foundation
  • →Joey and Brittany Logano: Helping Children in Crisis
  • →Tracks Out in Front with Clean Energy

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NASCAR community, service members and drivers
As we close this inaugural report, we know the journey for NASCAR IMPACT is only just beginning.

We’re excited about the track ahead, and with our industry and partners beside us, NASCAR will continue to lead with purpose – championing our communities, protecting the places we call home and shaping a stronger future for our sport and its fans.”

Steve O’Donnell

NASCAR President

NASCAR IMPACT
Partner index

Driven together

Every organization named in the 2025 report, and the stories where their impact shows up.

48 organizations

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NASCAR IMPACT

Interactive edition of the NASCAR IMPACT 2025 Report. Figures are as published in the PDF, which remains the source of truth.

Download the full report PDF · 63 pages · 18 MB

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